Meta Verified is a verification program offered by Facebook's parent company, Meta. The program allows businesses, organisations, public figures, and creators to verify their accounts and pages on the Meta platform.

Accounts and pages that are Meta Verified are indicated by a blue checkmark badge next to their name or username. This badge signifies that the account or page is authentic and belongs to the entity it claims to represent.

To become Meta Verified, the account or page needs to meet certain eligibility criteria and go through a verification process, which typically involves providing Meta with documentation and other information to confirm the entity's identity.

Verification on Meta can provide several benefits, including increased credibility and trustworthiness, improved visibility in search results, and access to additional features and tools that are only available to verified accounts and pages.

The Meta Verified program was still relatively new, having been launched only a few months earlier. Therefore, it is difficult to determine its popularity at this point.

However, given the importance of verification on social media platforms and the fact that Meta Verified provides benefits such as increased credibility and visibility, it is likely that many businesses, organisations, public figures, and creators would be interested in becoming Meta Verified.

Furthermore, Facebook, which is owned by Meta, has had a long-standing verification program for pages and profiles, and many users have sought verification on that platform. It is reasonable to assume that this interest may carry over to the Meta platform, and the Meta Verified program may become popular as a result.

The paid verification feature is currently only available in select countries, and the cost of the verification varies depending on the region. In the United States, for example, the fee was $60 USD.

To apply for verification, users need to provide their username, full name, and a government-issued ID or a business document. Instagram will then review the application and notify the user whether they have been verified or not.

It's worth noting that Instagram has previously provided verification for free, but it has been a difficult process to get verified. With the new paid verification feature, Instagram is aiming to make it easier for users to get verified while also generating revenue for the platform.

Overall, it’s hard to know whether it will become popular at this early roll out stage, however, check out the comments from this reddit announcement and instagram announcement!

https://www.reddit.com/r/technology/comments/116gc2k/meta_announces_paid_blue_verification_tick_on/

https://www.instagram.com/p/Co8HQfeAQYx/?igshid=YmMyMTA2M2Y=

If you’d like to learn more, please contact: sophia@endorsemeapp.com

Meta announces paid blue verification tick on Facebook and Instagram: how popular is this?