1. Authencity:

Smaller creators often have a more engaged and loyal following, who trust their recommendations and opinions more than those of larger, more commercial influencers. This authenticity is often seen as more valuable to brands looking to build genuine connections with their target audience.

2. Cost-effectiveness:

Working with smaller creators can be more cost-effective for brands, as they often charge lower fees than established influencers. This is particularly important for smaller businesses with limited budgets.

3. Niche Audiences:

Smaller creators often have a more niche audience, which can be advantageous for brands looking to reach specific demographics or interests. Brands can partner with creators who have a following that aligns with their target audience, and benefit from a more targeted reach.

4. Creative Control:

Smaller creators may be more open to collaboration and flexible in their approach, allowing brands to have more creative control over the content they produce together.

Overall, partnering with smaller creators can be an effective way for brands to build meaningful relationships with their target audience, while also being cost-effective and having more creative control.

An exciting turn in the creator economy!